[Grounded.] A computer-assisted qualitative data analysis system
Closed Beta

Qualitative analysis software, built around Constructivist Grounded Theory.

Grounded helps researchers code transcripts, develop focused codes, build theoretical categories, and write the memos that turn raw interviews into grounded theory.

Grounded is currently invite-only while we work closely with our first cohort of researchers.

Most coding tools are generic and methodology-agnostic. Grounded is different. It is purpose-built for Kathy Charmaz's Constructivist Grounded Theory — the workflow, the prompts, and even the default sort order are designed to keep you in constant comparison and moving toward theory.

What you can do

From transcript to theory, in one workspace

Every feature maps to a real step in the grounded theory process — nothing more, nothing less.

Transcript ingestion

Upload interviews in VTT format and let Grounded split them into speaker-attributed segments, ready to code.

Color-coded highlighting

Apply codes directly to the text with customizable colors, so patterns become visible the moment you create them.

Initial → focused coding

Move from gerund-oriented initial codes to focused codes with a workflow that mirrors the method, not fights it.

Theoretical categories

Build provisional categories with properties and dimensional ranges, each backed by evidence from your codes.

Constant comparison

Set codes side by side to compare their segments and co-occurrences — the core analytic move, made effortless.

Memos at every level

Attach analytic memos to codes, focused codes, and categories, with version history that preserves your thinking.

Rich points

Flag the quotes that matter with distinct bold-and-underlined styling, so significant excerpts never get lost.

Reports & exports

Generate codebook snapshots, coding-progression timelines, and episode-distribution charts — then export them.

Collaborative studies

Invite colleagues with Owner, Editor, or Viewer roles and share one evolving codebook across the team.

Methodology first

Designed to keep you honest to the method

Grounded encodes the discipline of Constructivist Grounded Theory into the interface itself.

Constant comparison

Comparison views surface similarities and differences between codes, segments, and incidents.

A real focused-coding phase

Elevate your most analytically resonant initial codes into focused codes as a deliberate step.

Memo-centric theory building

Memoing is treated as the engine of analysis, not an afterthought tucked into a sidebar.

Random sorting by default

Codes and segments are shuffled to reduce researcher bias and resist premature pattern-locking.

Gerund-oriented coding

Guidance throughout encourages process codes — capturing action, not static topics.

An audit trail you can trust

Workflow status and memo history document how your interpretations evolved over time.

Who it's for

Built for researchers doing the work

Grounded fits solo projects and small teams alike — wherever rigorous qualitative analysis happens.

PhD & Master's students Solo qualitative researchers Research teams & labs UX & design researchers Instructors teaching qualitative methods
Pricing

Affordable, on purpose

When Grounded opens beyond beta, it will be affordably priced for students and solo researchers — with a free tier to get started and room to grow as your studies do.

Grounded is in closed beta

We're onboarding a small group of researchers and refining the tool with their feedback. Grounded is a product of SWGY, Inc.

Visit SWGY, Inc.